Sojitz Fuso Philippines Corporation (SFP) has partnered with iCATS Motors, Inc. to establish an authorized dealership for Fuso trucks and buses. This partnership also marks the debut of a joint multi-brand facility by Daimler Trucks in the Philippines, housing both Fuso and Mercedes-Benz Trucks.
The new facility, operated by iCATS Motors Inc. will handle sales and aftersales services for both Mercedes-Benz and Fuso commercial vehicles and is strategically positioned at 45 Mindanao Ave., Alley 15, Brgy. Bagong Pag-asa, Quezon City, ensuring visibility and accessibility to customers in the vicinity. The cutting-edge facility exemplifies modern design, blending the tough and robust characteristics of Fuso with the elegance of Mercedes-Benz. In addition, Fuso Mindanao boasts a display area equipped with specialized tools and service bays tailored to accommodate both light and heavy-duty commercial vehicles from both Fuso and Mercedes-Benz.
The opening of the new Fuso Mindanao dealership was graced by prominent leaders from SFP, iCATS Motors, Inc., and Inchcape Philippines, alongside media partners, bodybuilders, network customers, and esteemed guests. The proceedings commenced with keynote addresses underscoring the importance of this strategic expansion into the Philippine market.
“SFP and iCATS Motors have positively responded to an advantageous synergy that resulted in a unique dealership outlet that offers two reliable international commercial vehicle brands – Fuso and Mercedes-Benz – in one facility. This partnership will enable us to expand our connections and opportunities, ultimately improving our vehicle sales and after-sales support. The customer’s experience is important to us as we provide trucks they can trust and quality service as we drive to the future, together.”
During the inauguration, Alex Hammett, the managing director of Inchcape plc South Asia & Pacific said, “Today, we are here to open this joint facility, bringing together Daimler Trucks – Mercedes-Benz Trucks, and Fuso products in a joint dealership. This partnership between Inchcape Philippines and Sojitz Fuso Philippines Corporation signifies a strengthened commitment to powering better mobility in the country, bringing market high quality and durable products to allow access and growth for the people, communities, and businesses.”
Meanwhile, Christoph Stemmer, Vice President for Customer Services Parts, Mercedes-Benz Bus & Special Truck Sales SEA of Daimler Truck expressed that this development aligns with the brand’s goal, stating, “The advantages are, for our esteemed customers and increase network coverage and an expanded product range – from LDT to HDT and Buses. For our valued dealer, synergies and economies of scale enhance operational efficiency. For Sojitz and iCATS, a growth trajectory that allows for further investment and expansion of their business. All these elements align with our overarching goal to support those who keep the world moving.”
The introduction of this joint facility is an exciting development in the commercial vehicle segment of the automotive industry. In addition, with Daimler Truck expressing earnest interest in the Philippine market, we might be able to see some new stuff coming from both Fuso and Mercedes-Benz Trucks. For now, you can look at the current truck lineup Fuso Philippines is offering here in the country on TruckDeal.com.ph
