When it comes to trucks, Isuzu has been the go-to brand for many businesses. For 25 years, it has led the market, and in 2024, it continued its streak by dominating all truck categories. Isuzu Philippines Corporation (IPC) continues to be the No. 1 truck brand in the country for 25 years in a row.
In 2024, IPC sold 4,591 trucks, taking a 41% share of the market. The company also won the Triple Crown by leading sales in all three truck categories—light-duty, medium-duty, and heavy-duty trucks, which shows that businesses continue to trust Isuzu for their transport needs, from small deliveries to large-scale logistics.
The Isuzu N-Series remains the best-selling light-duty truck in the Philippines for 26 years straight. IPC sold 2,812 units in 2024, capturing 43% of the Category III market. Many businesses rely on the N-Series because it is fuel-efficient, easy to maintain, and available in different configurations such as dropside, aluminum van, refrigerated van, and fire truck. It runs on Isuzu’s Blue Power Euro 4 engine to lower emissions while keeping fuel costs manageable. For those who want easier driving, the N-Series Smoother variant comes with an Automated Manual Transmission (AMT), which helps reduce driver fatigue, especially during long trips.
Isuzu also leads in medium and heavy-duty truck sales. In the medium-duty segment (Category IV), IPC sold 1,534 units, securing a 40% market share. The Isuzu F-Series is used for logistics, cold storage transport, and industrial deliveries, making it a practical choice for businesses that need larger trucks. In the heavy-duty truck segment (Category V), Isuzu sold 245 units, taking a 33.2% market share.
Aside from selling trucks, IPC provides aftersales support through the "Isuzu Advantage" program. With 48 dealerships across the country and a 6,000 sqm parts warehouse, Isuzu makes sure customers get the parts and services they need quickly. Isuzu also offers mobile medic trucks, which bring maintenance and repairs to businesses in remote areas. The company works with certified bodybuilders and Japanese service field engineers to customize trucks based on customer needs.
To help businesses maintain their trucks, Isuzu provides training for drivers and mechanics on proper maintenance, fuel-saving techniques, and safety procedures. IPC President Tetsuya Fujita thanked customers for their trust and support, saying that their continued use of Isuzu trucks has helped the company reach this milestone.
Isuzu looks forward to the future with plans to introduce more fuel-efficient and eco-friendly truck models that match the needs of businesses in the Philippines. To learn more about Isuzu’s trucks and services, check out Isuzu's lineup on TruckDeal.com.ph
