Sinotruk has announced it will be the first original equipment manufacturer (OEM) to sign up for Futuroad Expo 2024. The event is scheduled to take place at the Nasrec Expo Centre from November 19-21.
Despite leading the market across the wider African continent with over 41,000 units sold last year, Sinotruk has had a limited presence in South Africa. Michael Man, Sinotruk's country manager for South Africa, mentioned the expo as an opportunity to grow the brand since the brand has been looking to expand in the South African market.
“We want to expand our brand and give South African operators different options. This is the first time we've participated in the Futuroad Expo. It's the perfect platform for visitors to learn more about us. Previously, we did very little marketing in South Africa. As a result, many operators in South Africa don't know about Sinotruk and our brand."
The Futuroad Expo is Africa’s leading international trade fair for the truck, bus, and commercial vehicle sectors. At the expo, Sinotruk plans to feature its new C9H Sitrak tractor, available in various configurations, including 4x2 and 6x4, with power outputs ranging from 320 kW to 403 kW. The company also brings its pledge to sustainable transport solutions by offering electric, LNG, and CNG versions of this model.
Currently, Sinotruk’s trucks are distributed in South Africa by Alpine Truck and Bus, CFAO, and MB Truck City, covering several provinces including the Western Cape, Eastern Cape, KwaZulu-Natal, Gauteng, Limpopo, and Free State. The company is also exploring the possibility of local assembly in South Africa, looking for the right partner for local assembly or potentially building its own assembly plant in the future. If you are interested in Sinotruk's trucks or need more info on their appearance at the expo, feel free to visit TruckDeal for a full guide on their vehicles. You can also get a quote for any truck that grabs your attention.
